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Express Purpose Coaching for Men
Better Stories. Better Men.

Every Man Inherits a Story.
Few Consciously Choose it.

Take Ownership of Your Story

Masculinity isn't something to be earned, defended, or condemned. It's something to be understood, honored, and embodied.

Every man lives inside a story.

Some stories diminish us.

Others call us forward.

Discover the story

You're living. 

Get the free Rewrite Workbook

The Problem

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Navigating with Someone Else's Map

Every man inherits a map made of stories: the lessons, wounds, expectations, and examples that quietly shape what he believes he should be.

Family, culture, religion, relationships, success, failure, and personal experience all leave their mark, shaping our understanding of what it means to be a man.

 

Some of those stories become sources of strength. Others quietly pull us away from who we are.

The problem isn't that you've inherited a map.

The problem is mistaking the map for the territory.

 

No collection of rules, expectations, or opinions can tell you who you are or who you're capable of becoming. That understanding only comes from examining your experience, questioning inherited assumptions, and choosing which stories are worth carrying forward.

 

This is how strength becomes grounded in integrity, confidence replaces performance, and purpose replaces approval. 

A Different Path Forward

Insight changes perspective.

Practice changes lives.

Coaching isn't about giving you someone else's answers.


It's about helping you discover, test, and embody principles that are genuinely your own.

I'm not here to tell you what to be but to help you discover what you already are.

Every conversation draws from a curriculum built around guided questions, psychological insight, and meaningful action.

Celebrating with purpose

10-15 minute Zoom calls provide a chance to determine if my approach and your needs are a good fit.

Bring great questions!

Choose an orientation

Individual Coaching

One-on-one conversations designed to help clarify where you are, challenge inherited assumptions, and act with greater integrity and purpose

Men's Roundtable

Compass Series

Guided Roundtables

Guided conversations for men exploring identity, meaning, responsibility, relationships, and purpose through better questions and honest dialogue.

Write it all down

Meditations Along the Path

Essays exploring psychology, myth, masculinity, family, meaning, and the stories that shape our lives.

About Me

​My path to this work has included losing my father to suicide at age 11,

finding recovery at age 19, serving four years as an Infantryman in the

U.S. Army, riding in a clean and sober motorcycle club, working with

youth in behavioral health settings, seniors in assisted living, and

Veterans, the homeless, and those working to enter substance use in a 

nonprofit leadership capacity.

 

Along the way I earned degrees in Business, Psychology, and Applied Behavioral Analysis and continue doctoral work in Jungian and Archetypal Psychology. I am currently living with my family in Spain and I love the people and culture.

 

​Outside of work, you'll usually find me in the gym, listening to podcasts and audiobooks, or having coffee and tapas with my wife and daughters. I have a particular weakness for post-apocalyptic fiction and the surprisingly serious questions about life and meaning I find hidden inside zombie movies and novels.

 

The question I encounter most often is some version of:

How do I identify and pursue what creates meaning rather than simply accumulating another achievement?

My work begins there.

 

My goal is simple:

Help men become the kind of people who stand firm and confident in their values, competence, and character—with the courage to remain themselves when life offers easier but less authentic paths.

Josh Beaston
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